thrill of the deal

Why should a sales event have to be boring?

Auto sales events can be pretty boring. As the brand committed to thrilling people at every turn, Nissan was determined to make getting a good deal look and feel like a really good time. Instead of spinning cars on a white background, the Thrill of the Deal sales event ads borrowed classic movie tropes and tapped hollywood directors to deliver 0% APR financing like you’ve never seen before.

The cliffhanger

Agency: TBWA\Chiat\Day NY
Director: Joe Kosinski
Group CD: Basil Cowieson
Co-Creative Director: Katie Cascio

The MYSTERY MANSION

Agency: TBWA\Chiat\Day NY
Director: Jamie Babbit
Co-Creative Director: Katie Cascio
Senior Copywriter: Briatni West
Art Director: Victoria Lyons

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