Ax The Pink Tax Campaign
The Pink Tax is the extra money women are charged on goods and services because they're marketed to women. In 2018, European Wax Center led its first month-long award-winning campaign about the issue that affects its consumers, empowering them to raise their brows and their voices.
The Naming Department
Beauty insiders know that trend-setting nail polish shades come from the runways, but no one seems to know how they get zany names. 'The Naming Department' is the dreamy office comedy that solves one of the industry's most enduring mysteries.
Standing alone on New York's iconic Route 66 in the Hudson Valley, Bartlett House was a railroad hotel in the 1800s, and became a thriving kitchen, bakery and café in 2016. Working with a small, passionate team I worked to create social content, strategy, and PR campaigns to support big growth in a small town.