Canada Goose
Live in the open.
For their FW2020 Live In the Open campaign, Canada Goose tapped creators and explorers to make a series of films that explores the triumph to look in, push forward, and to break through. Live In The Open is a portrait bound in self-expression and resilience and a call for each of us to find our true north.
This truly global project was filmed entirely remotely during the pandemic – in 3 cities, across 3 continents and many time zones.
live in the open
Agency: Virtue Worldwide
Director: Lisette Donkersloot
Group CD: Tyler Pierce
ACD: Lauren Kusmierczak
Art Directors: Meg Pearce, Alicia Bee
The Art of film – Making of
Canada Goose is proud to outfit film crews in the elements and to champion the art of film. To pair with our digital spots, we created content that centers people involved in the campaign both in front of and behind the camera.