megpearcenyc@gmail.com​  |  Tel: 732-598-8143

essie

Gel Couture Launch

In early 2016, essie created a new brand of long-wear nail polish. Gel Couture was the brand's biggest new product launch to date, and featured new shades and bottles inspired by the colors and movement of couture gowns. 
 

This collection video and digital assets were used globally to announce the release.

Agency: Code & Theory