SOCIAL CONTENT
european wax center
From 2017–2018 I created digital content for European Wax Center. Social content was designed to highlight the benefits of EWC's collection of signature products, and continue to establish the brand in the at home cosmetics space.
chandon
From 2015 – 2017, I created digital content for Chandon USA, a California sparkling wine in the LVMH brand portfolio. The content was optimized for Instagram, and prompted millennial women to enjoy sparkling during casual, everyday 'catch-up' moments instead of special occasions.
mott’s
From 2014 – 2015, I concepted, created, styled and shot content for Mott's social and digital channels, helping to launch their Pinterest page with playful plates and simple crafts for parents and kids.
snapple
From 2014 – 2015, I designed, art directed and photographed day to day social and site content for Snapple. This work included the successful launch of Snapple’s instagram and Pinterest.
essie GEL COUTURE
In early 2016, essie launched its first at home gel polish collection with shades and bottles inspired by the movement, color and design of couture gowns. The launch film and accompanying content captures the parallel process between the design of curved bottle and the process designing a gown.
After the launch, essie issued several capsule collections including the ‘ballet nudes’. The launch film and content featured ABT dancers April Giangeruso and Skyler Brandt.
freixenet cava
From 2017 – 2018, I worked with Laundry Service to create social content for Freixenet USA, a Spanish Cava re-inventing itself for a new generation.
The content was designed to inspire fans to embrace a playful spirit and be creative in their approach to everyday hosting.
