essie is known for creating hundreds of salon-quality nail colors and loved for giving each one an equally vibrant name like 'jamaica me crazy' and 'bump up the pumps'. While the shades come straight from the runway, the mystery has always remained – where do the names come from?
Challenged to create an entertaining serial for essie's youtube channel that could spread brand love, be long lasting and work across multiple product lines, Code & Theory created a comedy series that solved this never before addressed mystery.
Out of all the brands at L'Oreal who participated in the youtube lab project, Essie came in first place with regards to breaking the boundaries of creative storytelling, ad recall and brand love.
Check out our mention on AdAge.com!
two new episodes of the naming department are coming out this summer. Stay tuned!
'the naming department at essie' stars Lauren Ireland and was directed by Eliza McNitt.