This past holiday season Mott's asked Code & Theory to create Pinterest boards that would inspire moms to bring Mott's into their holiday celebrations. Our team created two unique boards that populated from November to January.
The first board 'Celebrate the holidays with Mott's' gave moms inspiration for craft projects, creative ways to serve, and decorating ideas for 4 different holiday parties; Thanksgiving, a holiday cookie exchange, a charity gift-wrapping party, and a winter wonderland kid's party.
The second unique board 'Bake it better with Mott's' featured promoted original content we created, and guest posts from blogger/influencer Jamie Lothridge of My Baking Addiction. This board provided moms with recipes where Mott's could be used as a healthier substitute for oil and butter in holiday baking, as well as tips and tricks for baking and decorating.
Team: Meg Pearce, Gabriella Narvaez, Ashley Keiffer