This piece is an ad campaign for Pencils of Promise, a non-profit organization that helps build schools and foster community in under-developed countries. This print campaign achieves its impact with two, consecutive, right-side pages - the first showing the dreams of one of the many children that Pencils of Promise has helped, the second explaining that Pencils of Promise is helping her get there.
By turning the page, the reader experiences making a change. Donating to Pencils of Promise online is just as simple a task as turning a magazine page, and can make the world of difference. The campaign asks readers to help educate children, because an generation empowered can empower the world.