In early 2016, essie launched its first at home gel polish collection with shades and bottles inspired by the movement, color and design of couture gowns.
After the launch, essie issued several capsule collections including the ‘ballet nudes’. Code and Theory created content for the collection, including a video featuring ABT dancers April Giangeruso and Skyler Brandt. Art direction by Meg Pearce.
this video stars April Giangeruso and Skyler Brandt, and was directed by Ryan Hammelin.